01
Pick the deal type
A work request, where a brand asks for content. A creator listing, where you advertise what you offer. A sponsorship offer. A product placement in a film, a show or a clip.
Brand deals
Sponsorships, product placement, work requests and creator listings. The budget goes into credit escrow before the work starts, every deliverable is tracked, and the terms come from presets you can reuse.
Four deal types. The money is held before anyone lifts a camera.
DEAL TYPES 4 BUDGET IN ESCROW DELIVERABLES TRACKED TERMS PRESETS
01 Where a brand deal goes wrong
- A deliverable list that lived in a direct message, and a brand that remembers it differently.
- Work delivered, invoice sent, and forty-five days of silence.
- An exclusivity clause nobody wrote down, discovered when the next brand calls.
- A placement in a film with no paperwork behind it, and a distributor who wants to see some.
02 How it works
02
Set the terms from a preset
Script and draft approval, an exclusivity window, a number of revisions, an NDA. The presets carry the usual shapes — a 30-day exclusivity with two revisions, or an NDA with 180 days in category for a placement — and you can save your own.
03
Fund it into escrow
The budget is held in credit escrow before the work starts. Held, released or refunded: it is never simply owed.
04
Propose, message, accept
A proposal carries a cover letter and a status. Messaging lives on the deal, so the record of what was agreed is the deal itself.
05
Deliver and release
Deliverables are uploaded against the groups in the deal. When the owner marks it complete, the escrow is released.
03 The deliverables checklist
Every deliverable, written down before the money moves.
A deal's deliverable groups as the product shows them, each with a content type, a platform, a quantity and a direction, beside the escrow that pays for them.
PRODUCT PLACEMENT / THE SALT ROAD ESCROW HELD
Hero placement, one scene
Behind-the-scenes clip
Social post at release
Exclusivity
Escrow
The film and the brand are invented; the groups, the presets and the escrow are the product.
04 The facts
Deal types
4
work request, creator listing, sponsorship, placement
Budget
Credit escrow
held, released or refunded
Deliverables
Grouped and tracked
Messaging
On the deal
Terms
Reusable presets
Placement
Films, shows, clips
05 Questions people actually ask
Do I need a following?
Not to respond to a work request, a sponsorship offer or a placement. A creator listing — advertising your own availability — needs Creator Access, which is applied for, not counted in followers.
When am I paid?
The budget is held in credit escrow before the work begins. When the owner marks the deal complete, it is released to you. If the deal falls through before that, the escrow is refunded rather than left in limbo.
What if we disagree about what was delivered?
The deliverable groups are written into the deal before it is funded — content type, platforms, quantity, direction — and the messages about it live on the deal. There is a record, and both sides were looking at it when they agreed.
Can a brand place a product in my film?
Yes. Product placement is one of the four deal types, and the placement preset carries an NDA and an exclusivity window as standard. Placements sold alongside a crowdfunding campaign go through the placements marketplace.
Storyline
Rather be pitched than read a page?
Three minutes, swipeable, and it makes the whole case for you rather than listing what the product has.
See every storylineGo
Create a brand deal.
Pick the type, set the terms, fund the escrow. You will be asked to make an account first.
06 Not this? Pick another
